The Cloud Accounting Blog


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Loads of useful information and advice for your business.

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Efficiency, Musings Kellie Parks, CPB Efficiency, Musings Kellie Parks, CPB

It’s Time To Realign

Is it time to realign your business for 2025? I’m taking a hard look at what I love doing, what I do best, and where I can bring the most value—now’s the perfect time to reset and head into the new year fresh and focused!

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Musings Kellie Parks, CPB Musings Kellie Parks, CPB

Don't Yuck On My Yum

Finding joy in sharing knowledge isn’t always easy, especially with naysayers around. Learn how to embrace your work, manage the ‘yuckers,’ and empower others by staying true to what drives you.

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Musings, Efficiency Kellie Parks, CPB Musings, Efficiency Kellie Parks, CPB

Run Uphill, Walk Down

In life and business, running uphill builds strength, while walking downhill lets you enjoy the view—balance is key! Whether you're powering through challenges or slowing down to see the bigger picture, finding the right pace is essential for growth and success.

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Musings Kellie Parks, CPB Musings Kellie Parks, CPB

I Will Back Your Boat In For Beer

Learn from the "back-in boat guy" and master your ideal client strategy. Identify your ideal customer, understand their needs, know where to find them, and set your price to build a client base you love.

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Musings, Efficiency Kellie Parks, CPB Musings, Efficiency Kellie Parks, CPB

The Messy Middle Of Change - Part Three

I am big on change; I am always iterating on my business models, app stack, systems and processes - so, of course, that means there are trials along the way.

Navigating the aftermath of Hurricane Ian has been a journey filled with challenges and small victories. And as I always say, "Change is hard. Not changing will be harder." This experience has reinforced that mantra, showing how embracing change, even when it's messy, ultimately leads to growth. Through the ups and downs of rebuilding, we've learned that adapting to the unexpected is key to moving forward.

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Musings Kellie Parks, CPB Musings Kellie Parks, CPB

2024 Can't-Miss In-Real-Life Accounting Events

Join me as I speak and attend exciting upcoming events in the cloud accounting space! From webinars to conventions, I'll be sharing insights on practice management apps, Google tools for efficiency, and more. Don't miss these opportunities to learn, connect, and enhance your accounting skills with the latest technology.

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Efficiency, Musings Kellie Parks, CPB Efficiency, Musings Kellie Parks, CPB

Technique Before Technology

I see businesses who spend countless hours playing with technology, yet they haven’t honed their processes and workflows. I’m not saying not to have fun with technology - in fact, I think fun in the workplace is underrated. But don’t lose sight of the fact that technology will not help you achieve your business goals if you haven’t nailed down the basics of your business techniques.

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Musings Kellie Parks, CPB Musings Kellie Parks, CPB

The Messy Middle Of Change - Part Two

I am big on change; I am always iterating on my business models, app stack, systems and processes - so, of course, that means there are trials along the way.

But as I love to say (so much so that I have trademarked it) “Change is hard. Not changing will be harder.”

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Musings Kellie Parks, CPB Musings Kellie Parks, CPB

The Messy Middle Of Change - Part One

I am in the messy middle of a change, of a few changes, actually. I decided to hit myself up with honing my niche and all the required process updates, along with rationalizing two of my workhorse techs. I wanted to start 2024 off fresh, but I may have been a little ambitious.

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Marketing, Musings Kellie Parks, CPB Marketing, Musings Kellie Parks, CPB

You Are Not A Water Bottle

The way we market our services is often “water bottling”. We have lulled ourselves into services that every bookkeeping and accounting firm provides. 

But what if you engage in some navel-gazing of yourself and your firm and figure out your unique qualities?

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Musings, Marketing Kellie Parks, CPB Musings, Marketing Kellie Parks, CPB

Crunching Numbers and Boosting ROI: The Undeniable Success of Email Marketing

I have blogged for more than a few years but what is fairly new to me, is my email campaigns. I didn’t think the effort-to-outcome ratio would make it worthwhile. I didn’t have a clear enough outcome of why I would send out emails. I wasn’t sure how to bring value to subscribers. And I was worried about being intrusive to people’s inboxes. Sound like you?

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